With high school graduates eagerly awaiting their ATAR scores, the University of Technology Sydney wanted to spread their message loud and clear - “don’t let a number define your dreams”. The goal of these two videos was to communicate that there is another way into UTS and to encourage students with low scores to still enrol. Via a multitude of platforms, including Val Morgan cinema advertising, radio and digital, these commercials rolled out across NSW and within days UTS received an influx of enquiries labelling the campaign a major success for 2015.
