With high school graduates eagerly awaiting their ATAR scores the University of Technology Sydney wanted to spread their message loud and clear - “don’t let a number define your dreams”. The goal of the video was to communicate that there is another way into UTS and to encourage students with low scores to still enrol. Via a multitude of platforms, including Val Morgan cinema advertising, radio and digital, these commercials rolled out across NSW and within days UTS received an influx of enquiries labelling the campaign a major success for 2015.
This is our 90 second extended version.
