This Westpac campaign was designed to deliver something that its audience could truly connect with. Their brief was simple, to provide a 100% animation based video that would showcase the reason why they were awarded the title of “The World’s most Sustainable Company” in 2014.
With a script provided our task was to first develop a storyboard to demonstrate how we envisioned their message coming together using only animation. The idea behind our final piece was to create momentum, rhythm and pace by using a great music track, motion filled graphics and never allowing the vision to pause or become stagnant.
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